MacMullan: Robert Kraft steady at the helm (2024)

In 1994, Orthwein offered Kraft a $75 million buyout of his lease so he could move the team to St. Louis. Kraft, who had tried in vain to purchase the Red Sox, refused.

He was among a who's who of groups interested in buying the Patriots that included Walter Payton, Donald Trump, Paul Newman, author Tom Clancy and Robert Tisch.

"I told Myra I was going to buy the team," Kraft recalled. "She asked, 'How much?' I told her, 'It's $115 million, but it might go as high as $120 or 125 million.

"Then I got out there and it was a take-it-or-leave-it price of $172 million. I had to do it. You don't always get a second chance.

"Myra went cuckoo on me when I got back.

"It was one of the few times that we had conflict over a business decision of mine."

Kraft inherited coach Bill Parcells, quarterback Drew Bledsoe and 23 pieces of pending litigation against the team.

"I had trouble finding a Boston law firm that wasn't representing someone who had complaints against us," Kraft said.

Parcells era: 'Division within'

Parcells was a dynamic leader, but he resented Kraft's interference in his personnel decisions. He was enraged when Kraft and vice president of player personnel Bobby Grier drafted Terry Glenn in 1996 over his objections. That sparked Parcells' famous utterance, "They want you to cook the dinner, at least they should let you shop for the groceries."

Parcells and young Bledsoe led the Patriots to Super Bowl XXXI, but following the 35-21 loss to Green Bay, Parcells did not travel back to Massachusetts with the team and soon after was hired by the New York Jets.

"Sustaining success is so hard, and the one thing I learned you can't have is division from within," Kraft said. Both men have since expressed regret on how they handled their tenure together. "We have a great relationship now," Kraft said. "It wasn't so much Bill Parcells, but how he operated.

"We can only deal with people who are thinking long term. Bill was day to day. He'd go down to Jupiter [Fla.] and play his doo-wop music and decide whether he wanted to come back the next year.

"Well, we have a salary cap and we have [a cornerback] Ricky Reynolds and these other people who are waiting for answers and we need to know.

"Bill had already won his Super Bowl. He had his reputation, to be honest.

"He did a lot for this franchise. He taught me a lot on how to get ready for the NFL. I'm lucky I had him.

"But I learned you can't be good in this business continuously unless you are thinking long term. Most football coaches are only thinking about what they have to do this Sunday."

Enter Belichick and Brady

Kraft has tried to balance the all-business-no-sentiment approach of coach Bill Belichick by investing in personal relationships with his stars. When former linebacker Tedy Bruschi awoke in the hospital after suffering a stroke, Kraft was there, waiting.

One of the more emotional days of Kraft's tenure was when Belichick permanently replaced Bledsoe, a Kraft favorite, with an untested Tom Brady.

"I stayed out of it, but I weighed in," Kraft said. "When the head coach says, 'Tell me what you want me to do,' I say, 'I want to hold you accountable for this decision.'

"When we traded Drew, I wanted to make sure it was a place where he'd get his full contract value. I valued his loyalty. He gave our franchise credibility."

Kraft promised Bledsoe he would one day be feted by the Patriots. Last winter, he was inducted into the team's Hall of Fame.

In the meantime, Brady quickly established himself as one of the greatest quarterbacks of his generation, leading the 2001 team to the Super Bowl against St. Louis and the Greatest Show on Turf.

The Patriots stunned the heavily favored Rams by building a 17-3 lead off turnovers. Late in the game, quarterback Kurt Warner fumbled at the Patriots' 3-yard line and safety Tebucky Jones scooped up the ball and ran 97 yards for a touchdown, but it was called back on a holding call against Willie McGinest.

"When Tebucky [recovered the fumble and ran to the end zone], I said, 'It's all over!'" Kraft said. "Then they called the penalty and it goes back to the Rams and they score, and I thought of the ball going through Bill Buckner's legs."

Warner scored a rushing touchdown, then tied the game 17-17 with a touchdown pass to Ricky Proehl with 1:30 left. Commentator John Madden suggested the young Patriots should run the clock out for overtime.

Instead, Brady marched the Patriots 53 yards down the field with no timeouts and Adam Vinatieri kicked the Super Bowl-winning 48-yard field goal as time expired.

"I wouldn't even allow myself to consider we might win until the kick went through," Kraft said. "Then we had to rush down to the field and I forgot what we were going to say."

With red, white and blue confetti settling on the Lombardi trophy, Kraft told the assembled crowd, which had witnessed the first Super Bowl since the Sept. 11 attacks, "At this time in this country, we are all Patriots."

Two Super Bowl losses and a scandal

New England won two more championships in the next three seasons, then lost two Super Bowls to the Giants in 2008 and 2012.

The first diminished a 2007 undefeated regular season. The key play in the game was a throw under pressure by Eli Manning (who was nearly yanked down by Jarvis Green) to David Tyree, who held on by pinning the ball against his helmet.

"They could have called that [Manning] was in the grasp," Kraft said. "And if Asante [Samuel] holds on to the ball before that [on a potential interception], we take a knee, and it's ours.